Fresh°As

Fresh As is a proudly Kiwi company built on innovation, flavour, and a passion for quality ingredients. What started with a simple challenge of preserving French tarragon beyond its season sparked a freeze-drying revolution that now supplies chefs and home cooks with vibrant, flavour-packed ingredients year-round.

Founded by vegetable supplier Tommy Roff and marketer David West, Fresh As has grown from a two-person team into a globally recognised brand, trusted by top chefs for its bold flavours and premium textures. From fruits and herbs to unique creations like gin and tonic powder, Fresh As continues to push culinary boundaries with colour, creativity, and a love for experimentation.

Their mission is simple: to turn everyday dishes into unforgettable moments with ingredients that are as beautiful as they are delicious.