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Pure Homewares

Pure Homewares delivers beautifully styled, affordable home décor designed to suit modern living across all seasons. Created by leading Australian supplier Swing Gifts, Pure Homewares was launched in 1999 as part of a rebrand that brought a fresh, feminine perspective to everyday interiors. With a motto of ‘Affordable Style’, their extensive range offers relevant, seasonal products that blend contemporary taste with value. Backed by Swing Gifts’ long-standing industry presence, Pure Homewares continues to make curated home styling accessible and inspiring.