When we had the idea for our first baby product back in 2007, we never dreamed we would create one of Australia’s most recognised baby brands. We had a big vision and a solid plan, but the reality is simply put – unreal. We pinch ourselves that we have created a company employing the best people across product design, marketing, sales, finance and operations.
We know firsthand that becoming a parent is an exciting and at times daunting process. What you need when you leave the house, travelling with kids, starting solids, feeding on the go, storage options, all present little challenges for parents and kids. For b.box these represent opportunities. Opportunities to design products that make parents lives easier and empower kids to be more independent.
What makes b.box unique is the thought we give to design, functionality and aesthetic. We approach product design differently, including parents, retailers and of course kids into our design process. We think about the child and the parent. What do each need from the product and how can we best solve their challenge?
It’s what sparks our most creative ideas and best product innovations and continues to enable us to create products that fill a gap in the market and deliver something truly unique. At b.box, we love what we do, and we hope it shows in our products, people and partnerships.
Thank you for sharing your parenting journey with us.

B.Box Cleaning Brush Set
$16.99
Brushes clip in and out of the handy ring.
MORE INFO
B.Box Insulated Food Jar 335ml Lemon Sherbet
$44.99
Great for kindergarten and school with a 335ml capacity
MORE INFO
B.Box Insulated Food Jar 335ml Ocean Breeze
$44.99
Great for kindergarten and school with a 335ml capacity
MORE INFO
B.Box Insulated Food Jar 335ml Passion Splash
$44.99
Great for kindergarten and school with a 335ml capacity
MORE INFO
B.Box Insulated Food Jar 335ml Strawberry Shake
$44.99
Great for kindergarten and school with a 335ml capacity
MORE INFO
B.Box Sippy Cup Blueberry 240ml
$17.99
The sippy cup ensures that tots can drink to the very last drop.
MORE INFO
B.Box Sippy Cup Lemon 240ml
$17.99
The sippy cup ensures that tots can drink to the very last drop.
MORE INFO
B.Box Sippy Cup Orange Zing 240ml
$17.99
The sippy cup ensures that tots can drink to the very last drop.
MORE INFO
B.Box Sippy Cup Pineapple 240ml
$17.99
The sippy cup ensures that tots can drink to the very last drop.
MORE INFO
B.Box Sippy Cup Watermelon 240ml
$17.99
The sippy cup ensures that tots can drink to the very last drop.
MORE INFO
B.Box Spout Cup 240ml Blueberry
$15.99
Ergonomically angled silicone spout & a hygienic in-built spout cover
MORE INFO
B.Box Spout Cup 240ml Grape
$15.99
Ergonomically angled silicone spout & a hygienic in-built spout cover
MORE INFO