White Magic | Heading Image | Product Category

White Magic


White Magic Brushware is strong and durable so it makes cleaning the household tasks easier.

Made in Plattsburgh, New York, USA since 1976
USA Quality & Innovation
Made from 304 rust-resistant stainless steel
Strong & Durable
Dishwasher Safe


Eraser Sponges

The Original and best eraser sponge for removing stubborn marks from any smooth non-porous surfaces. White Magic Eco Erasers are a new and highly unique cleaning product that uses only water to erase stubborn marks. It’s a multi-purpose cleaner that effectively removes stubborn marks without the need for harmful chemical cleaners. White Magic can be used on any smooth and non-porous area of the home or office.

Eco Basics

Everyday products with an Eco twist. The Eco Basics range is White Magic’s take on everyday essential cleaning and storage product that are either made from eco materials or have eco uses. Each product is priced affordably but works to the highest standards demanded in a White Magic product. The style of the products and packaging is consistently understated and stylish.


A revolutionary nano suction material that binds strongly to any smooth sealed surface such as Tile, Polished Timber, Stainless Steel, Glass, Melamine and Plastic are all perfect surfaces. Heat, Water, Sun and Cold Resistant i-hooks can be repositioned hundreds of times and washed if dirty.


It starts with the premium blend of Korean microfibre that is stronger, more absorbent and more aggressive for dirt pick up than cheaper Chinese microfibre. White Magic Microfibre cloths and Tea Towels have 480,000 fibres per square cm!!

Save the environment – Most chemical cleaners are bad for the environment and your family. Why use them if you don’t have to?

Save money – Stop buying chemical cleaners and use cloths that are guaranteed for 300 machine washes, expected to last for 500 machine washes.

Get a better result – Water and the Eco Cloth clean effectively without leaving any residue behind.

Save time – Simply wet. Wring out the excess. Wipe over!